Browse > Creator > Rovai, Serena
Number of items: 1.
Ozuem, Wilson and Ranfagni, Silvia and Willis, Michelle and Howell, Kerry and Rovai, Serena
(2024)
The nature and determinants of user-generated content for dissatisfied customers: evidence from second-hand luxury fashion brands.
Qualitative Market Research: An International Journal.
ISSN 1352-2752