Browse > Creator > Willis, Michelle
Number of items: 3.
Ozuem, Wilson and Ranfagni, Silvia and Willis, Michelle and Howell, Kerry and Rovai, Serena
(2024)
The nature and determinants of user-generated content for dissatisfied customers: evidence from second-hand luxury fashion brands.
Qualitative Market Research: An International Journal.
ISSN 1352-2752
Ozuem, Wilson and Ranfagni, Silvia and Willis, Michelle and Salvietti, Giada and Howell, Kerry
(2024)
Exploring the relationship between chatbots, service failure recovery and customer loyalty: a frustration–aggression perspective.
Psychology and Marketing.
ISSN 1520-6793
Ozuem, Wilson and Ranfagni, Silvia and Willis, Michelle
(2024)
Digital transformation for fashion and luxury brands: theory and practice.
Palgrave Macmillan, Cham.
ISBN 9783031355899