Browse > Creator > Willis, Michelle
Number of items: 3.
      
    Ozuem, Wilson and Ranfagni, Silvia and Willis, Michelle and Howell, Kerry and Rovai, Serena
  
(2024)
The nature and determinants of user-generated content for dissatisfied customers: evidence from second-hand luxury fashion brands.
    Qualitative Market Research: An International Journal.
    
     ISSN 1352-2752
  
  
      
	  
   
      
    Ozuem, Wilson and Ranfagni, Silvia and Willis, Michelle and Salvietti, Giada and Howell, Kerry
  
(2024)
Exploring the relationship between chatbots, service failure recovery and customer loyalty: a frustration–aggression perspective.
    Psychology and Marketing.
    
     ISSN 1520-6793
  
  
      
	  
   
      
    Ozuem, Wilson and Ranfagni, Silvia and Willis, Michelle
  
(2024)
Digital transformation for fashion and luxury brands: theory and practice.
    
    
    Palgrave Macmillan, Cham.
     ISBN 9783031355899
  
  
      
	  
   
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